What do we do, exactly?

BRAND DEVELOPMENT

For us, there is always a storytelling component. We start with a visual mood board and segue into a brand lexicon and archetype profile, forming the foundation for a well-crafted narrative. Each step flows into the next. These projects are always iterative, as we go from pencil sketches to black and white mockups to refined marks with color and type treatment options to brand style guides at the end. Another big part of what we do for our clients is provide strategic counsel, acting as a sounding board for new initiatives and having a key seat at the table when it comes to strategic planning. While this typically starts with marketing communications, these conversations have a way of dipping into a whole host of topics, from product development to sales to customer service.



BRAND STRATEGY • BRAND NARRATIVE • IDENTITY • PACKAGING •
WEBSITES • COLLATERAL • SALES SUPPORT • ANNUAL REPORTS

CONTENT

We love videos as a storytelling medium, for their immediacy, visual impact, and emotional connection they can forge with an audience. Our in-house video production team tells stories in a variety of formats, including: Unscripted testimonials, episodic series, scripted brand narrative videos, and fundraising videos for nonprofits. We also work with clients to develop a more comprehensive online publishing platform–consulting on strategy, editorial direction, staffing, and logistics. From e-newsletters to Instagram feeds, blogs, podcasts, and online communities – we produce content that attracts and engages your audience.



VIDEO PRODUCTION • CONTENT MARKETING • SOCIAL MEDIA •
BLOGS • PODCASTS • NEWSLETTERS

CAMPAIGNS

We don't believe it's an either/or with campaigns; an effective campaign can both build your brand and drive sales. Our campaigns typically consists of a mix of traditional and digital media, with direct marketing components as well as broader, awareness and brand-building tactics. We develop campaign concepts based on key strategic insights and a keen understanding of your audience, plus a clearly defined set of success criteria.



LEAD GENERATION • CUSTOMER ACQUISITION • PRODUCT LAUNCH • REBRANDS